Built by a psychologist who opened her own practice
One ordered checklist for opening and running a solo private practice, built by a psychologist who did it herself. If you were looking for a business coach for therapists, this is the plan a good one would give you, for your state and license, at a fraction of the cost.
Your whole launch, in one place.
Your practice plan, in order
Every step in order, adapted to your license, state, and payment model. Check off what you already have, and those steps drop away.
Compare and choose
Malpractice carriers, EHRs, and other tools side by side, with prices, so you can pick and move on.
Your paperwork and policies
Drafted for your practice for you to review with Launch. With Blueprint, start from forms already filled in with your details, or use a ready-made prompt in your own Claude or ChatGPT.
Your fee, worked out
A fee calculator with local fees for your license, experience, and city.
Your website
Several looks to choose from. With Launch and Refresh, every page is written, built, and hosted for you, and yours to download anytime.
Help when you're stuck
Answers to common questions right in the Workroom, and a direct line to Emily by email.
Member Q&A space
Ask questions as you go, and learn from other therapists building their practices.
One ordered checklist for opening and running a solo private practice, built by a psychologist who did it herself.
One checklist, in order.
Every step from forming your business to getting found, so you always know what comes next.
Open on day one.
Everything is there from the start. Work at your own pace, skip what doesn't apply, come back anytime.
Built around your practice.
It adapts to your license, your state and how you plan to get paid.
Short enough to read on a nap break.
Clear text, not hours of video. Most steps take minutes to understand.
AI that does the busywork.
With Launch and Refresh, AI is built in and drafts the copy, templates, and plans for you to review. With Blueprint, each step has a ready-to-use prompt for Claude or ChatGPT.
Facts you can trust.
Fees, forms and rules are checked against the source and dated, with a "look up your state" list where rules vary.
Not a plan to become an Instagram therapist.
You can build a full practice without filming yourself or posting every day.
Not hours of video to sit through.
Read a step, do it, move on.
Not drip-fed.
No waiting for next week's module to unlock. You get the whole plan at once.
Not a hustle program.
No cold DMs, no 60-hour weeks, no pressure to "scale."
Not a subscription you have to keep up with.
One payment, your own pace, no live calls to schedule around.
Not clinical supervision or legal advice.
It's business education. For legal, tax and clinical questions, it tells you who to ask.
Not a place for client information.
Marketing and admin AI never sees client data, and the checklist never asks for it.
My private practice founder story
I'm Emily Turinas, PhD, a licensed psychologist. My training made me a good therapist, but it didn't teach me how to start a practice.
When I opened, I sent out 50+ networking letters and waited for the phone to ring. It stayed quiet.
So with a newborn at home and no big chunks of time, I spent months learning what actually works: how to get found, how to attract the clients I want, and how to use AI to shrink my admin.
I didn't want hours of videos or a program I had to keep up with. And let's be real, I was not doing my hair to film content with a newborn. I needed the facts, the nitty gritty of what actually had to be done, and the flexibility to do it on my own time.
Today my practice is full, and my admin is small enough that I have more time with my kids.
Well Launched is the plan I wish I'd had: every step in order, working with Claude to handle the busywork while your clinical judgment steers.
Free to start, no card. Launch is $149 founding price one-time$299 one-time, with a 7-day refund. Or connect with me on LinkedIn.
