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Free checklist

Private practice checklist for starting a counseling or therapy practice

Every step to start a counseling or therapy private practice, in the order that saves months. Pick your state and license to see your checklist now.

Free. No sign-up, no card. We never ask for client information. Log in

The checklist

The private practice checklist, step by step

Every part of starting a counseling or therapy private practice, in the order that saves the most time. Most steps take about 10 minutes. The free version turns this into your own checklist, fitted to your license and state, and saved as you go.

In orderfrom your board's rules to your yearly deadlines
2–3 monthsfor many private-pay therapists to open, working part time
3–6 monthsfor insurance credentialing, so start it early
$0for the free checklist. No card needed
01

Rules and licensing

Your license decides your title, your advertising limits, and what your paperwork must say. Start here.

Week 1
  • Your board's rules: title in ads, advertising limits, CE, renewal, records
  • Supervised-practice rules, if you're an associate
  • Multistate licensure: PSYPACT and the Counseling Compact
  • Prescribing registrations, for prescribers only
  • Inside Well Launched: your board's rules summarized for your license and state, with the official links.
02

Your business

Set up the business before the website. Name, entity, EIN, NPI, and a bank account come first, because everything else asks for them.

Weeks 1 to 2$0 to $500
  • A quick sketch of who you help, so the name fits
  • Name check: state, domain, and trademarks
  • Entity: a PLLC or your state's equivalent, if it fits
  • DBA, if you'll use a different name
  • EIN (free) and NPI (free)
  • Business bank account and simple bookkeeping
  • Money set aside for quarterly taxes
  • Inside Well Launched: your state's entity steps, filing links, and yearly costs.
03

Systems and privacy

Choose HIPAA-ready tools once. Your EHR, email, and phone each need a signed business associate agreement (BAA).

Weeks 2 to 3About $50 to $165 a month
  • Domain, email, and phone with a signed BAA
  • EHR and telehealth platform, chosen once
  • AI notes with guardrails, if you use them
  • HIPAA basics: a risk assessment and secure devices
  • A breach-response plan
  • Inside Well Launched: side-by-side EHR, email, and phone comparisons, with which ones sign a BAA.
04

Insurance and payments

Decide on insurance early. Credentialing is the slowest step in the whole launch, so start it right after your NPI and malpractice coverage.

Week 2$400 to $900 a year
  • Payment model: private pay, insurance, a platform, or a mix
  • Your session fee, from real numbers
  • Malpractice insurance before your first client
  • Credentialing or a platform, if you'll take insurance
  • Superbills and card-on-file payments
  • Other coverage if it applies: general liability, cyber, disability
  • Inside Well Launched: a fee calculator built on your income goal and real working weeks.
05

Paperwork and policies

Write your paperwork before your first client, using your state's consent and records rules.

Weeks 3 to 4
  • Intake paperwork: informed consent, privacy notice, telehealth consent, cancellation policy, card authorization
  • A Good Faith Estimate for self-pay clients
  • After-hours boundaries, with 988 in your out-of-office
  • A professional will
  • Minors, couples, and families setup, if it applies
  • Inside Well Launched: starter intake forms filled in with your practice details and your state's requirements.
06

Safety and coverage

Put your safety nets in place before you need them.

Week 4
  • A crisis protocol and emergency coverage plan
  • Consultation and your own support
  • Time off and coverage with a covering colleague
  • Inside Well Launched: a crisis and coverage plan template to fill in.
07

Your space

Virtual, in person, or both, set up so clients feel safe from the first minute.

Week 4
  • Virtual office: a private room, camera, lighting, and a start-of-session script
  • In-person office, if you'll have one: what to look for, supplies, soundproofing
08

Later this year

The deadlines that sneak up after you open.

Ongoing
  • One calendar for license renewal, CE, entity reports, and taxes
  • An S-corp election, once profit is steady (ask a CPA)
  • Inside Well Launched: a deadline calendar for your renewals, filings, and taxes.
"Some of the stuff I don't know that I ever would have thought about until it was probably too late."
Travis, LPC
Get the free checklist

Free, no sign-up to start. Fitted to your license and state.

Timing

How long it takes to start a therapy practice

Many private-pay therapists open in 2–3 months, working part time. Taking insurance usually adds time.

Week 1Board rules, name, entity, EIN, NPI, payment decision
Week 2Bank account, malpractice, start credentialing
Weeks 2–3EHR, email, phone, HIPAA basics, your fee
Weeks 3–4Paperwork, policies, safety nets, your space
Weeks 4–8Website, Google, directories, referral partners
Months 2–6Insurance approvals, if you take it

What it costs to start

A telehealth-only practice usually costs about $1,000 to $6,500 in the first year, and most land near $2,500 to $3,500. The required pieces are malpractice insurance, an EHR, and HIPAA-ready email and phone. For three full budgets, see how much it costs to start a private practice, or add up your own with the startup cost calculator.

ItemTypical cost
EIN and NPIFree
Business entity$0–$500, by state
Malpractice insurance$400–$900 a year
EHR$30–$100 a month
HIPAA-compliant email and phone$20–$65 a month

What's inside

What's in the free checklist

Everything above, turned into your own plan. Free, no sign-up to start, and we never ask for client information.

Your license and stateEvery U.S. state and Canadian province, with official links where rules vary
Your board's rulesYour required title, advertising limits, CE, renewal, and records
Your entity stepsYour state's filing links and yearly costs
A fee calculatorBuilt on your income goal and real working weeks
Starter intake formsFilled in with your details and your state's requirements
A deadline calendarRenewals, filings, and taxes, with reminders

Who it's for

For counselors, MFTs, social workers, and psychologists opening a solo practice

Licensed counselors (LPC, LMHC, LPCC), marriage and family therapists, clinical social workers, psychologists, and psychiatric prescribers. Also associates planning ahead, clinicians leaving agency or group practice work, and therapists who are already open and want to check what they missed.

"I REALLY liked that even the smallest detail, like creating a folder, is part of your checklist. It's something I would have never thought of."
Fernanda, LPC Associate · beta tester

Frequently asked questions

What should be on a private practice checklist for therapists?

Your board's rules, business setup (name, entity, EIN, NPI, bank account), HIPAA-ready systems, your payment model and fee, malpractice insurance, credentialing if you'll take insurance, intake paperwork, safety nets like a professional will, and a calendar of deadlines. The checklist above lists every step in order.

What's the first step in starting a private practice?

Check your state board's rules. Your license decides your required title, advertising limits, and what your paperwork must say, so it shapes almost every step after it.

How long does it take to start a counseling private practice?

Many private-pay therapists open in 2–3 months, working part time. Taking insurance usually adds time, because credentialing often takes 3 to 6 months.

Is the Well Launched private practice checklist really free?

Yes. The free checklist covers every step of opening your practice, fitted to your license and state, and it's free: no sign-up and no card to start. Paid plans add defining your practice and getting found.

Do I need an LLC or PLLC before I see clients?

Not always. Many solo therapists start as sole proprietors. Whether a PLLC makes sense depends on your state's fees and rules, so check your state and talk with a CPA.

Does the checklist work for Canadian therapists?

Yes. It covers every Canadian province and territory, including registration with your college, business setup, GST/HST, privacy law, and clients' health benefits, with official links.

Business education, not legal, tax, or clinical advice. Rules vary by state and license, so each step links to the official source.

Related: How to start a private practice · Private practice rules by state · Do therapists need a PLLC or LLC? · Credentialing with insurance companies

Get your free private practice checklist

Every step above, fitted to your license and state, with the official links. Work in 10-minute windows; it saves as you go.

Educational information only, not legal, tax, or clinical advice.

See my free checklistNo sign-up to start