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Refresh · for practices already open

Therapist website redesign, built on the practice you already have

Refresh is for therapists whose practice is already open. Tell us what you have now, and Well Launched reviews your website, Google profile, Psychology Today, and directories, keeps what works, and rebuilds the rest in your voice. Then it tunes up the business side: your fees, insurance panels, and paperwork. $149 founding price, one-time$249, one-time.

A single armchair in a bright therapy room
Who it's forTherapists already seeing clients who want more of the right ones
What you getA full review, rewritten pages and profiles, a rebuilt website, and a practice tune-up
What you doTell us what you have, then approve everything
Price$149 founding price one-time$249 one-time, hosting included

How Refresh works

From what you have to what your practice needs now

No starting over. You answer questions about your practice today and approve every change.

01

Tell us about your practice today

Your website, Google profile, Psychology Today, other directories, social media, logo, and paperwork, all up front, plus how full you are and what you want to change.

About 15 minutes
  • Everything in one place, once
  • Your goals: more of the right clients, higher fees, fewer panels
02

See how you come across

A review of your website, Google profile, directories, and what AI tools like ChatGPT say about you, with a short list of what to fix first.

Your review
  • What's working, so it stays
  • Details that don't match across listings, flagged
03

Rewrite and rebuild

Your positioning sharpened from the clients you love working with, then your pages and profiles rewritten in your voice and your website rebuilt and hosted.

You approve every page
  • Old page addresses forwarded to the new pages
  • Your board's advertising rules built in
  • Google, Psychology Today, and directories matched
04

Tune up your practice

The business side of an open practice, brought up to date.

Practice tune-up
  • Raise your fees, with the letter and what to say in session
  • Leave or cut back an insurance panel without leaving clients stranded
  • Paperwork, privacy, and your professional will updated
  • A yearly check-up you can repeat every January
"I'm not a web developer, and I'm also not a business person. We went to school for therapy."
Travis, LPC

Is it right for you?

Who Refresh is for

A therapy office with tall windows and soft light

Refresh is right for you if

  • Your practice is open and seeing clients
  • Your website or profiles no longer match the practice you have now
  • You want more of the right clients, or to raise your fees or step back from a panel
  • You'd rather review and approve than write from scratch

Choose something else if

  • You're still opening, or just started: Launch builds everything new
  • You like doing it yourself: Blueprint gives you every step and the prompts
  • Your site is in good shape and you only want steady visibility: Grow

Refresh: questions

Who is Refresh for?

Therapists whose practice is already open and seeing clients, who want more of the right clients and a website and profiles that match the practice they have now. If you're still opening, Launch or Blueprint fits better.

How much does Refresh cost?

$249, one-time ($149 founding price for the first 50 members, until November 20). If you already own Blueprint or Launch, Refresh is $149 for you, anytime. Grow is optional, and with Refresh its 2 free months start the day you add it, since you already have a website.

Will I lose my Google rankings if my website moves?

We work to protect them. Every page address on your current site is forwarded to the matching new page, so links from Google, directories, and bookmarks keep working. Your domain stays yours.

Do I have to start over?

No. You tell us what you have, and the review shows what's working. Anything you want to keep, word for word or with light edits, stays.

What's in the practice tune-up?

The business side of an open practice: checking your fee against local rates and raising it kindly, leaving or cutting back an insurance panel, updating your intake paperwork and privacy basics, your professional will, and a yearly check-up you can repeat each January.

Can I keep my own website builder?

Refresh rebuilds and hosts your website with Well Launched. If you'd rather keep Squarespace, Wix, or WordPress, Blueprint gives you every page ready to paste in.

Your practice, refreshed.

See Refresh pricing, or compare every plan side by side.

See Refresh