Programs and pricing
Open your practice and get found, with as much help as you want. Every plan puts your website, Google profile, and directory profiles into opening, not after, so the right clients can find you from day one.
Start with where you are today.
Opening, and doing it yourself
Every step in the right order, with AI prompts that help you write it all, at your own pace.
What's included
You build and host your website yourself. You pay for your own website builder, about $200–$450 a year, and your domain, about $15–$25 a year.
Opening a practice
Open in the right order, with your website done for you, not left on your to-do list.
What's included
We host your website. No monthly hosting fee. You only pay for your domain, about $15–$25 a year.
Practice already open
Fix what's keeping the right clients from finding you, without starting over.
What's included
We host your website. No monthly hosting fee. You only pay for your domain, about $15–$25 a year.
Not sure what needs fixing? Try the free AI visibility check.
"It removes some barriers to people jumping into a private practice versus staying in a group forever."
All plans are one-time payments, with a 7-day refund. Just exploring? Start with the free checklist, and upgrade anytime: you only pay the difference.
Comparing a coach, an agency, or a course? See how Well Launched compares.
Side by side
| Free | Blueprint | Launch | Refresh | |
|---|---|---|---|---|
| Best for | Seeing how it works | Opening, and you like doing it yourself | Opening, and you want it built with you | Practices already open |
| Starts from | The beginning | The beginning | The beginning | What you have now |
| Who writes your pages and profiles | — | You, with ready prompts | Written with you | Rewritten from what you have |
| Your website | — | Pages to paste into your own builder | Designed, built, and hosted | Rebuilt and hosted, old pages forwarded |
| Every step for your state and license, in order | Yes | Yes | Yes | Yes |
| Your board's rules, summarized with official links | Yes | Yes | Yes | Yes |
| Fee and startup cost calculators, deadline calendar | Yes | Yes | Yes | Yes |
| Starter intake forms for your state | Yes | Yes | Yes | Yes |
| Every form linked to the official site | Yes | Yes | Yes | Yes |
| Your details saved once, ready to copy into applications | No | Yes | Yes | Yes |
| AI prompts that write in your voice (Claude or ChatGPT) | No | Yes | Yes | Yes |
| Website pages ready for your own builder | No | Yes | Yes | Yes |
| A review of your current website, Google, directories, and AI answers | No | No | No | Yes |
| Website designed, built, and hosted | No | No | Yes | Yes |
| Brand: logo, colors, fonts, voice | No | You do it | Yes | Yes |
| Google, Psychology Today, and directory profiles written | No | You do it | Yes | Yes |
| Paperwork, policies, and professional will drafted | No | You do it | Yes | Yes |
| Practice tune-up: raising fees, insurance panels, yearly check-up | No | No | No | Yes |
| Keyword research and local referral partners | No | You do it | Yes | Yes |
| Price | Free | $49 founding price$149 one-time | $149 founding price$299 one-time | $149 founding price$249 one-time |
"You do it" means Blueprint gives you the steps and prompts, and you write it yourself.
The plans
Do it yourself
You're opening a practice and like knowing exactly what to do, then doing it yourself.
Done with you
You're opening a practice and would rather not write and build it all yourself.
Already open
Your practice is open and your website and profiles need a fresh start.
Still in grad school?
Put your website up now, under your own name, so it has time to build trust with Google before you're licensed. Free to start, $10 a month for help writing.
Not sure of your numbers yet? Try the free therapy fee calculator and check whether you need a PLLC or LLC.
How it works
Pick your starting point. Everything in your plan opens right away, with no drip content.
Your state, license, and the clients you want to help. Your plan builds itself around you.
With Blueprint, you follow exact steps. With Launch, you review and approve what's written and built with you. With Refresh, you start from what you already have.
Blueprint gives you the exact steps, links to every form, and AI prompts so you can do it yourself, plus every website page ready to paste into your own website builder. Launch builds it with you: a custom-designed website built and hosted by Well Launched, your custom branding, your Google and directory profiles, and your paperwork. You can upgrade from Blueprint to Launch anytime and pay only the difference.
No. You fill in and submit government and insurance applications yourself, on the official sites, such as your PLLC filing, EIN, and NPI. Every plan links you straight to each one and keeps your details in one place, ready to copy.
Yes, with Launch and Refresh, and there's no monthly hosting fee. Well Launched builds and hosts your website. It's yours: download it and move it anytime, or take it down anytime. Change anything for 2 months after it goes live. After that, your practice details (phone, fees, insurance, hours, and more) are always free to update, and bigger changes come with Grow. The only thing you pay for separately is your domain, about $15–$25 a year.
No. Every plan is a one-time payment. Change anything on your website for 2 months after it goes live. After that, the facts of your practice are always free to update: your phone, email, address, fees, insurance, hours, booking link, whether you’re taking new clients, and your headshot, plus 3 typo fixes a year. Once your site is live, you can add Grow (2 months free, then $29/month) for weekly posts and bigger changes, like rewriting a page or adding a section.
Refresh is made for you. Tell us what you have now (your website, Google profile, Psychology Today, and social media), and Well Launched reviews it, keeps what works, and rebuilds the rest in your voice, with your website built and hosted and your old page addresses forwarded, so we work to protect your Google rankings. It ends with a practice tune-up: raising your fees, insurance panels, paperwork, and privacy.
It's self-paced private practice training with built-in guidance, so you can work through it on your own schedule.
Yes. Your board, filing office, and requirements are set for your state or Canadian province and license type, including LPCs, LMFTs, LCSWs, and psychologists.
No. Well Launched never asks for client information. AI helps with business writing, and you review everything before it's used.
You get a full refund within 7 days, no questions asked.
The free private practice checklist walks you through every step to open your practice, in order, for your license and state.
Get the free checklist