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Blueprint · the do-it-yourself private practice program

A private practice program for therapists who like doing it themselves

Blueprint is every step to open your practice, in order, for your license and state, with links to every form and AI prompts that write in your voice. $49 founding price, one-time$149, one-time.

A laptop on an oak desk, ready to plan a private practice
Who it's forTherapists opening a practice who like doing it themselves
What you getEvery step for your state and license, every form linked, AI prompts
What you doFollow the steps and write with the prompts
Price$49 founding price one-time$149 one-time, 7-day refund

See inside

What Blueprint looks like

Real screens from a sample practice. Every step is fitted to your license and state, with your own numbers and details filled in.

A Blueprint step in the Well Launched app: setting your session fee, with typical local fees for an LPC with 6 years in Austin
Each step, fitted to you. Setting your fee shows what others charge near you, for your license and experience.
The AI workspace in the Well Launched app: choosing Claude, ChatGPT, or no AI, and a practice profile that fills in as you go
Your AI workspace. Use Claude, ChatGPT, or no AI at all. Your practice profile makes every prompt sound like you.

How it works

From your first filing to your first client

Work in ten-minute windows. Everything opens on day one, with no drip content, and your progress saves as you go.

01

Tell it about your practice

Your state, license, payment model, and stage. Your plan builds itself around them, and you can skip steps that don't apply.

Fitted to you
  • Every U.S. state and Canadian province
  • Counselors, MFTs, social workers, psychologists, and prescribers
  • Steps marked now, later, or only if it applies
02

Choose Claude, ChatGPT, or no AI

With AI, you set up a project once with your Practice Profile, and every prompt carries your earlier answers forward. Without AI, each step shows you what to write and how.

Your choice
  • Personalized prompts filled in with your details
  • Paste the result back and it updates your profile
  • No client information, ever
03

Follow the steps, with every form linked

Entity, EIN, NPI, malpractice, HIPAA-ready systems, intake paperwork, your fee, and your website, in the order that saves the most time.

Exact links
  • Your board's rules, summarized with official links
  • Your details saved once, ready to copy into every application
  • Starter intake forms filled in for your state
04

Write your website and profiles

Every website page, your Google Business Profile, and your Psychology Today profile, written with your prompts and ready to paste into the builder you choose.

You build and host
  • One page per service, in your clients' words
  • Character limits checked for Psychology Today and Google
  • Optional Grow, 2 months free, once your site is live

Compare

Blueprint, Launch, or a course?

BlueprintLaunchTypical course or coach
Price$49 founding price$149 one-time$149 founding price$299 one-timeOften hundreds to thousands of dollars
Fitted to your state and licenseYesYesUsually general
Who writes your website and profilesYou, with personalized AI promptsWritten with youYou
WebsitePages ready for your own builderDesigned, built, and hosted, hosting includedUsually not included
Time to finishAt your pace, in short stepsLess of your timeHours of video

Want it built with you instead? See Launch: therapist website design. Comparing coaches and consultants? See how Well Launched compares.

Is it right for you?

Who Blueprint is for

A bookshelf in a calm, organic therapy office

Blueprint is right for you if

  • You like knowing exactly what to do, then doing it yourself
  • You're comfortable using Claude or ChatGPT, or writing your own pages
  • You'll build your website on Squarespace, Wix, or another builder
  • You want everything fitted to your state and license

Choose something else if

  • You'd rather have your website, paperwork, and profiles written with you: Launch
  • You just want to see the steps first: the free checklist
  • You're already open and want more clients: Grow

Blueprint: questions

What is Blueprint?

Blueprint is Well Launched's do-it-yourself private practice program for therapists: every step to open your practice, in order, for your license and state, with links to every form, every calculator and guide, and AI prompts that write your website pages, profiles, and documents in your voice.

Do I need to use AI?

No. At the start you choose Claude, ChatGPT, or no AI. With AI, you get personalized prompts that carry your earlier answers forward. Without it, each step shows you what to write and how to approach it, and saves your answers the same way.

Does Blueprint build my website?

No. Blueprint gives you every website page ready to paste into the website builder you choose, with step-by-step instructions. If you'd rather have it designed, built, and hosted for you, that's Launch.

Is it specific to my state and license?

Yes. Your board's rules, your entity steps and filing links, and your starter intake forms are fitted to your state or province and your license.

Do you file the applications for me?

No. You fill in and submit each application yourself, on the official site. Blueprint tells you exactly what to enter and links you straight there, with your details saved once and ready to copy.

Is there a refund policy?

Yes. One-time plans can be refunded within 7 days, no questions asked.

Every step, in the right order.

See everything Blueprint includes, or start with the free private practice checklist.

See Blueprint