The Well Launched blog
How to Get Your First Therapy Clients in Private Practice
How to get therapy clients when you're new: where clients look, what each channel costs, the ethics rules, and a first-90-days plan for a…
Headway's $9.99 Fee for Therapists: What It Covers, When It Starts, and What It Costs You
Headway fee for therapists, explained: the $9.99 marketplace fee per session, when it starts, which clients it covers and skips, and what it…
AI Scribes and AI Note Consent for Therapists: State Laws in 2026
Do you need client consent to use an AI scribe in therapy? State-by-state laws for 2026, HIPAA and ethics rules, what a consent form must…
Informed Consent for Therapy: What Your Form Must Include (With a Checklist)
What a therapy informed consent form must include under the APA, ACA, NASW, and AAMFT codes, state rules to check, the forms that go with…
Google Business Profile for Therapists: Setup, Privacy, and Reviews, Step by Step
Google Business Profile for therapists, step by step: who's eligible, telehealth and home-office privacy, categories, verification, and…
How to Grow Your Private Practice Without Burning Out
How to grow your private practice: get found on Google and ChatGPT, build referrals, raise your fee, cut admin. A psychologist's 90-day plan…
Best Website Builders and Templates for Therapists, Compared
Best website builder for therapists, compared Nov 2026: Squarespace, Wix, WordPress, Showit, therapist services, done-for-you. Prices…
Private Practice Marketing Plan: A One-Page Template for Therapists
A private practice marketing plan on one page: your client goal, who you help, 3 to 4 channels, a 90-day start, budget, and what to track…
Professional Organizations for Therapists: Which Are Worth Joining?
Professional organizations for therapists by license, with 2026 dues: ACA $189, AAMFT $216, NASW $236, APA up to $274. What each gives a…
The Client Intake Process for Therapists, Step by Step (With a Flow Chart)
The client intake process for therapists, from first inquiry to first session: a flow chart, the forms you need, reply and call scripts, and…
What Is a Practice Management System? How Therapists Choose an EHR
A practice management system (EHR) runs scheduling, notes, intake, and billing. Solo therapist prices as of Nov 2026, must-haves, and how to…
Ethical Mental Health Marketing: What Therapists Can and Can't Say
Ethical mental health marketing for therapists: what you can and can't say, testimonial rules (APA, ACA, NASW, AAMFT), and before-and-after…
How to Market Yourself as a Therapist: 15 Ideas That Fit a Solo Practice
How to market yourself as a therapist without hustle: 15 ideas ranked by effort and payoff, a 3-hour monthly routine, and the ethics rules…
Logos and Branding for Therapists: What Actually Matters for a Solo Practice
Logos and branding for therapists: start with your words, then a simple logo, 2–3 colors, 2 fonts, and real photos. 2026 costs and mistakes…
Alma vs. Headway: Which Fits a Solo Therapy Practice?
Alma vs Headway for therapists, as of Nov 2026: Alma's $95–$125 monthly fee vs Headway's new $9.99 marketplace fee, plus pay, credentialing…
SEO Keywords for Therapists: How to Find the Words Your Clients Search
SEO keywords for therapists are your clients' words plus your city. Find them free, with examples by specialty and a keyword map for every…
What Is Sliding Scale Therapy? How to Set One Up in Your Practice
Sliding scale therapy means fees reduced by income. How therapists set tiers and spots, ethics and insurance rules, 2026 poverty-line tiers…
Google Ads for Therapists: Is It Worth It for a Solo Practice?
Google Ads for therapists: what clicks cost in 2026, the mental health ad rules (no remarketing), a starter campaign, and when to stop…
Social Media Marketing for Therapists, Without Becoming an Influencer
Social media marketing for therapists: which platform to pick, what to post, ethics and HIPAA rules, boosting posts, and a 20-minute weekly…
Local SEO for Therapists: How to Show Up When People Near You Search
Local SEO for therapists: set up Google Business Profile, telehealth and home-office rules, service pages, Bing, and ethical reviews. A…
How Much Do Therapists Make? Salary by License, and What Private Practice Changes
Therapists make $59,350 to $100,580 a year at the median, by license (BLS, May 2025). See hourly pay, pay by setting, and private practice…
Good Faith Estimate for Therapists: What It Must Include, When to Give It, and a Template
Good Faith Estimate rules for therapists: who gets one, the 1- and 3-day deadlines, what it must include, the $400 dispute rule, and a free…
Psychology Today Profile Tips: How to Write a Profile the Right Clients Click
Psychology Today profile tips: what to write in each box, the 640/360/360 limits, a before-and-after example, and how to boost who sees you.
How Much Does It Cost to Start a Private Practice? A Real Budget for Therapists
A lean telehealth therapy practice costs about $1,000 to $3,000 to start in year one. See every cost line by line, three budgets, and what…
Therapist Headshots: What Works, What to Wear, and What They Cost
Therapist headshots that feel warm and real: what clients look for, what to wear, a shot list, 2026 photographer prices (about $216–$427)…
Credentialing With Insurance Companies: A Step-by-Step Guide for Therapists
How therapists get credentialed with insurance companies: CAQH, NPI, Medicare for LPCs and MFTs, 3 to 6 month timelines, costs, and…
Website Design for Therapists: What to Include, Page by Page
Web design for therapists, page by page: what each page needs, costs to build, phone and speed basics, HIPAA and ethics rules, plus a launch…
Liability and Malpractice Insurance for Therapists: Costs, Coverage, and What to Ask
Liability insurance for therapists: most pay about $400 to $1,000 a year for $1M/$3M malpractice coverage. Compare carriers, costs, and what…
How to Increase Referrals in Private Practice: A 30-Day Plan for Therapists
How to increase referrals in private practice: who to contact first, a copy-ready outreach email, the ethics rules, and a 30-day plan, with…
Private Practice Business Plan for Therapists (Free Template)
A private practice business plan fits on one page: who you help, your fee, costs, and how many clients you need. Free template and…
SEO for Therapists: A Plain-English Guide
SEO for therapists in plain English: how Google and ChatGPT choose which therapists to show, the 4 pieces that matter, and a 30-day…
How Therapists Show Up in ChatGPT and AI Search
How ChatGPT and Google's AI choose which therapists to name, a 10-step checklist, and how a psychologist gets nearly all inquiries from AI…
How Much Should I Charge for Therapy? A Simple Fee Formula (and Free Calculator)
Most therapists charge $100 to $200 a session, and the average private pay fee is about $143. Use the free calculator and formula to set…
Do Therapists Need a PLLC or LLC? State Rules, Costs, and Taxes
No. You can start as a sole proprietor, but if you form an entity, your state may require a PLLC. See every state, 10-state costs, and…
Therapist Website Examples: What the Good Ones Have in Common
Therapist website examples from real solo practices, and the 10 things the best ones share: a clear first line, fees, fit, and an easy way…