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Getting found

How clients find a therapist now: Google, the map, AI tools like ChatGPT, directories, and referrals. These guides cover your website, SEO, your Psychology Today profile, referral partners, and a simple marketing plan you can keep up.

Free tools: Psychology Today counter · SEO services for therapists

The Google search page open on a computer screen
Emily Turinas · Oct 12, 2026 · 11 min read

SEO for Therapists: A Plain-English Guide

SEO for therapists in plain English: how Google and ChatGPT choose which therapists to show, the 4 pieces that matter, and a 30-day…

A small-town main street with local storefronts, for local SEO for therapists
Emily Turinas · Oct 27, 2026 · 11 min read

Local SEO for Therapists: How to Show Up When People Near You Search

Local SEO for therapists: set up Google Business Profile, telehealth and home-office rules, service pages, Bing, and ethical reviews. A…

A therapist typing keyword ideas on a laptop, for SEO keywords for therapists
Emily Turinas · Oct 27, 2026 · 9 min read

SEO Keywords for Therapists: How to Find the Words Your Clients Search

SEO keywords for therapists are your clients' words plus your city. Find them free, with examples by specialty and a keyword map for every…

Hands typing a question into an AI chat on a laptop
Emily Turinas · Oct 11, 2026 · 10 min read

How Therapists Show Up in ChatGPT and AI Search

How ChatGPT and Google's AI choose which therapists to name, a 10-step checklist, and how a psychologist gets nearly all inquiries from AI…

A laptop showing a website on a desk, next to a coffee mug, phone, and notebook
Emily Turinas · Oct 17, 2026 · 10 min read

Website Design for Therapists: What to Include, Page by Page

Web design for therapists, page by page: what each page needs, costs to build, phone and speed basics, HIPAA and ethics rules, plus a launch…

A notebook with website page notes beside a coffee cup and a plant on a wooden table
Emily Turinas · Oct 6, 2026 · 10 min read

Therapist Website Examples: What the Good Ones Have in Common

Therapist website examples from real solo practices, and the 10 things the best ones share: a clear first line, fees, fit, and an easy way…

A laptop showing a website builder on a desk, for the best website builder for therapists
Emily Turinas · Oct 27, 2026 · 9 min read

Best Website Builders and Templates for Therapists, Compared

Best website builder for therapists, compared Nov 2026: Squarespace, Wix, WordPress, Showit, therapist services, done-for-you. Prices…

A woman scrolling on her phone, reading profiles
Emily Turinas · Oct 26, 2026 · 10 min read

Psychology Today Profile Tips: How to Write a Profile the Right Clients Click

Psychology Today profile tips: what to write in each box, the 640/360/360 limits, a before-and-after example, and how to boost who sees you.

A camera on a wooden table in soft natural light
Emily Turinas · Oct 18, 2026 · 9 min read

Therapist Headshots: What Works, What to Wear, and What They Cost

Therapist headshots that feel warm and real: what clients look for, what to wear, a shot list, 2026 photographer prices (about $216–$427)…

Kraft paper envelopes with handwritten addresses and flower stamps
Emily Turinas · Oct 17, 2026 · 10 min read

How to Increase Referrals in Private Practice: A 30-Day Plan for Therapists

How to increase referrals in private practice: who to contact first, a copy-ready outreach email, the ethics rules, and a 30-day plan, with…

Two women talking over coffee at a wooden table, for how to market yourself as a therapist
Emily Turinas · Oct 27, 2026 · 8 min read

How to Market Yourself as a Therapist: 15 Ideas That Fit a Solo Practice

How to market yourself as a therapist without hustle: 15 ideas ranked by effort and payoff, a 3-hour monthly routine, and the ethics rules…

A planner open on a desk for writing a private practice marketing plan
Emily Turinas · Oct 27, 2026 · 8 min read

Private Practice Marketing Plan: A One-Page Template for Therapists

A private practice marketing plan on one page: your client goal, who you help, 3 to 4 channels, a 90-day start, budget, and what to track…

Hands scrolling a social media feed on a phone at a desk, for social media marketing for therapists
Emily Turinas · Oct 27, 2026 · 10 min read

Social Media Marketing for Therapists, Without Becoming an Influencer

Social media marketing for therapists: which platform to pick, what to post, ethics and HIPAA rules, boosting posts, and a 20-minute weekly…

Ad performance graphs on a laptop screen, for Google Ads for therapists
Emily Turinas · Oct 27, 2026 · 9 min read

Google Ads for Therapists: Is It Worth It for a Solo Practice?

Google Ads for therapists: what clicks cost in 2026, the mental health ad rules (no remarketing), a starter campaign, and when to stop…

A fan deck of color swatches, for choosing logo and brand colors as a therapist
Emily Turinas · Oct 27, 2026 · 9 min read

Logos and Branding for Therapists: What Actually Matters for a Solo Practice

Logos and branding for therapists: start with your words, then a simple logo, 2–3 colors, 2 fonts, and real photos. 2026 costs and mistakes…

Every step, in the right order.

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