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Rules checked October 25, 2026 · by Dr. Emily Turinas, PhD

How to start a private practice in West Virginia

The steps are the same everywhere. West Virginia's rules are what change: your board, your entity, your ads, your paperwork. Here they are for counselors, marriage and family therapists, clinical social workers, and psychologists, each linked to the official source.

Business education, not legal, tax, or clinical advice. Confirm each rule at the linked source before you rely on it.

Show rules for:
Usual entityA PLLC (professional LLC)
Yearly state filing$25
Recording sessionsOne-party consent state; get written consent either way
AI note toolsNo West Virginia-specific AI note law found as of October 25, 2026

By license

Starting a private practice in West Virginia, by license

Find your license for its West Virginia title, board, and what associates should know. The full rules for every license follow below, each linked to the official source.

Counselors · LPC

Starting a private practice in West Virginia as an LPC

License: Licensed Professional Counselor (LPC). Board: West Virginia Board of Examiners in Counseling (WVBEC), which licenses both LPCs and LMFTs.

  • Title in ads: Use "Licensed Professional Counselor" or "LPC" in all your ads, announcements and professional documents.
  • Continuing education: Complete 35 hours of continuing education every 2 years.
  • Renewal: Renew every year by June 30 online, and show your CE proof every other year.
Before full licensure: Provisionally Licensed Professional Counselor (PLPC)

Our research didn't find a West Virginia board rule on this level's ads or private practice. Whether you may own a practice, bill insurance in your own name, or see private-pay clients outside your supervisor's practice: confirm with your board before you set anything up.

Rules checked October 25, 2026 · Official board site · Ad rules · Consent and records

MFTs · LMFT

Starting a private practice in West Virginia as an LMFT

License: Licensed Marriage and Family Therapist (LMFT). Board: West Virginia Board of Examiners in Counseling (WVBEC), which licenses both LPCs and LMFTs.

  • Title in ads: Use "Licensed Marriage and Family Therapist" or "LMFT" in all your ads, announcements and professional documents.
  • Continuing education: Complete 35 hours of continuing education every 2 years.
  • Renewal: Renew every year by June 30 online, and show your CE proof every other year.
Before full licensure: Provisionally Licensed Marriage and Family Therapist

Our research didn't find a West Virginia board rule on this level's ads or private practice. Whether you may own a practice, bill insurance in your own name, or see private-pay clients outside your supervisor's practice: confirm with your board before you set anything up.

Rules checked October 25, 2026 · Official board site · Ad rules · Consent and records

Social workers · LICSW

Starting a private practice in West Virginia as an LICSW

License: Licensed Independent Clinical Social Worker (LICSW). Board: West Virginia Board of Social Work.

  • Title in ads: Use your correct title, Licensed Independent Clinical Social Worker or LICSW, and display your license at your office.
  • Continuing education: Complete 30 hours of continuing education every 2 years.
  • Renewal: Renew every 2 years, before your license expires. Your date depends on when it was issued.
Before full licensure: Licensed Graduate Social Worker (LGSW)

Our research didn't find a West Virginia board rule on this level's ads or private practice. Whether you may own a practice, bill insurance in your own name, or see private-pay clients outside your supervisor's practice: confirm with your board before you set anything up.

Rules checked October 25, 2026 · Official board site · Ad rules · Consent and records

Psychologists

Starting a private practice in West Virginia as a psychologist

License: Psychologist. Board: West Virginia Board of Examiners of Psychologists.

  • Title in ads: Use "Licensed Psychologist" and your license number on reports, letters and similar documents.
  • Continuing education: Complete 20 hours of board-approved continuing education every 2 years.
  • Renewal: Renew your license every 2 years, with your CE documentation, fee and form.
If you're not fully licensed yet

Our research didn't find a West Virginia board rule on this level's ads or private practice. Whether you may own a practice, bill insurance in your own name, or see private-pay clients outside your supervisor's practice: confirm with your board before you set anything up.

Rules checked October 25, 2026 · Official board site · Ad rules · Consent and records

Licensing

Your licensing board in West Virginia

Read your board's rules before you name your practice or write your website.

LicenseBoardContinuing educationRenewal
CounselorsWest Virginia Board of Examiners in Counseling (WVBEC), which licenses both LPCs and LMFTsComplete 35 hours of continuing education every 2 years.Renew every year by June 30 online, and show your CE proof every other year.
Marriage and family therapistsWest Virginia Board of Examiners in Counseling (WVBEC), which licenses both LPCs and LMFTsComplete 35 hours of continuing education every 2 years.Renew every year by June 30 online, and show your CE proof every other year.
Clinical social workersWest Virginia Board of Social WorkComplete 30 hours of continuing education every 2 years.Renew every 2 years, before your license expires. Your date depends on when it was issued.
PsychologistsWest Virginia Board of Examiners of PsychologistsComplete 20 hours of board-approved continuing education every 2 years.Renew your license every 2 years, with your CE documentation, fee and form.

Advertising

Advertising rules for therapists in West Virginia

Every ad counts: your website, directory profiles, business cards, and often your bills.

Counselors

Your title

Use "Licensed Professional Counselor" or "LPC" in all your ads, announcements and professional documents.

  • Display your original license certificate and your disclosure statement at your main practice location.
  • Your license number is not required in ads by this rule.

27 CSR 1-14

What you can't say

Keep ads truthful and complete, and don't promise or imply results.

  • No false, inaccurate, misleading, partial, out of context or deceptive ads.
  • Don't give or accept a commission or payment for referrals.
  • List only areas of competence you are qualified for.
  • Keep your private opinions separate from statements as a professional.

Not yet confirmed: The rules don't name testimonials, "specialist" or guarantees. Avoid all three, or ask the board first.

27 CSR 1-14

Marriage and family therapists

Your title

Use "Licensed Marriage and Family Therapist" or "LMFT" in all your ads, announcements and professional documents.

  • Display your original license certificate and your disclosure statement at your main practice location.
  • Your license number is not required in ads by this rule.

27 CSR 8-13

What you can't say

Keep ads truthful and complete, and don't promise or imply results.

  • No false, inaccurate, misleading, partial, out of context or deceptive ads.
  • Don't give or accept a commission or payment for referrals.
  • List only areas of competence you are qualified for.
  • Keep your private opinions separate from statements as a professional.

Not yet confirmed: The rules don't name testimonials, "specialist" or guarantees. Avoid all three, or ask the board first.

27 CSR 8-13

Clinical social workers

Your title

Use your correct title, Licensed Independent Clinical Social Worker or LICSW, and display your license at your office.

  • The board's rules don't say which title or number must appear in ads.
  • Follow the NASW Code of Ethics, which the board adopts as a rule.

Not yet confirmed: We found no rule on what ads must show. Check with the board before you print anything.

W. Va. Code 30-30-23; 25 CSR 7-2

What you can't say

Keep ads honest and follow the NASW Code of Ethics, which the board treats as a rule.

  • Don't misrepresent your qualifications or promise results.
  • A violation of the Code can lead to discipline.

Not yet confirmed: The board has no advertising rule that we could find, and it doesn't name testimonials, "specialist" or guarantees. Ask the board.

25 CSR 7-2

Psychologists

Your title

Use "Licensed Psychologist" and your license number on reports, letters and similar documents.

  • Example from the board: Licensed Psychologist, WV #000.
  • Display your current license in your office.

Not yet confirmed: The policy names reports and letters, not ads. Using the same title and number on your website and ads is the safe choice.

Board policy on titles; 17 CSR 6-10.1

What you can't say

Keep every public statement truthful, and never misrepresent your qualifications or services.

  • Don't misstate your education, experience, areas of competence or affiliations.
  • Correct others who misstate your qualifications.
  • Don't ask a client to bring you business.
  • Adding a new practice domain needs board approval.

Not yet confirmed: Testimonials, "specialist" and guarantees aren't named in the rules. Ask the board before using them.

17 CSR 6-10 and 6-7.4

Your business

Forming your practice in West Virginia

Most therapists form a PLLC (professional LLC). Check what your licensing board allows.

Then get your free EIN, open a business bank account, and get your free NPI. More in do therapists need a PLLC or LLC?

WhatWest Virginia
Usual entityPLLC (professional LLC)
Yearly state filing$25
When it's dueJuly 1 each year (January 1 to July 1)
Where to filesos.wv.gov/business

Paperwork

Informed consent and records in West Virginia

What your intake paperwork must cover, and how long to keep records. For the full form, see informed consent for therapy and the Good Faith Estimate guide.

Counselors

Informed consent

Display a professional disclosure statement in your office and give a copy to any client who asks.

  • It lists your name, title, address and phone, your education, and your areas of competence.
  • It also gives the board's name, address and phone for complaints.
  • Send a copy to the board. The board provides the form.
  • Client information is privileged unless the client consents in writing or there is danger to the client or others.

Not yet confirmed: The board's rules don't spell out a written informed consent form. They adopt the 2014 American Counseling Association Code of Ethics, so follow it.

27 CSR 1-10 and W. Va. Code 30-31-16

Records

Your board doesn't set a retention period for client records that we could find.

  • The board adopts the 2014 American Counseling Association Code of Ethics, so follow its record-keeping standards.
  • HIPAA, your insurers and other law may require a set period.

Not yet confirmed: Ask the board how long to keep records, and use the longest period any other rule requires.

27 CSR 1-11

Complaints

Put the Board of Examiners in Counseling's name, address and phone on your disclosure statement as the place for complaints.

  • Use the line "Any questions, concerns or complaints ... may be directed to" just above the board's details.
  • Board: 815 Quarrier Street, Suite 212, Charleston, WV 25301, phone 304-558-5494.

27 CSR 1-10

Marriage and family therapists

Informed consent

Display a professional disclosure statement in your office and give a copy to any client who asks.

  • It lists your name, title, address and phone, your education, and your areas of competence.
  • It also gives the board's name, address and phone for complaints.
  • Send a copy to the board. The board provides the form.
  • Client information is privileged unless the client consents in writing or there is danger to the client or others.

Not yet confirmed: The board's rules don't spell out a written informed consent form. They adopt the current American Association for Marriage and Family Therapy Code of Ethics, so follow it.

27 CSR 8-9 and W. Va. Code 30-31-16

Records

Your board doesn't set a retention period for client records that we could find.

  • The board adopts the current American Association for Marriage and Family Therapy Code of Ethics, so follow its record-keeping standards.
  • HIPAA, your insurers and other law may require a set period.

Not yet confirmed: Ask the board how long to keep records, and use the longest period any other rule requires.

27 CSR 8-10

Complaints

Put the Board of Examiners in Counseling's name, address and phone on your disclosure statement as the place for complaints.

  • Use the line "Any questions, concerns or complaints ... may be directed to" just above the board's details.
  • Board: 815 Quarrier Street, Suite 212, Charleston, WV 25301, phone 304-558-5494.

27 CSR 8-9

Clinical social workers

Informed consent

Get informed consent before you start, following the NASW Code of Ethics.

  • For telehealth, get consent specific to telehealth and verify the client's identity and location each session.
  • Set emergency safety steps and a backup way to reach the client.
  • Client information is privileged unless the client consents in writing, there is clear imminent risk, or another listed exception applies.

Not yet confirmed: The board has no general consent form rule that we found. The NASW Code sets the standard.

25 CSR 1-5 and W. Va. Code 30-30-24

Records

Your board doesn't set a record retention period that we could find.

  • The board adopts the NASW Code of Ethics, which covers record keeping.
  • HIPAA, insurers and other law may require a set period.

Not yet confirmed: Ask the board how long to keep records, and use the longest period any other rule requires.

25 CSR 7-2

Complaints

Your board doesn't require a complaint notice that we could find.

  • Complaints go in writing, signed, to the WV Board of Social Work, PO Box 5459, Charleston, WV 25361.

Not yet confirmed: Giving clients the board's contact details is good practice. Ask the board if a notice is required.

Psychologists

Informed consent

Keep clients informed about the purpose and nature of your work, and get written consent before sharing their information.

  • For couples, families and groups, explain at the start how confidentiality will be handled.
  • For minors, explain the legal limits of confidentiality at the start.
  • For telepsychology, explain the limits of confidentiality and data risks.
  • You may break confidentiality to prevent clear and substantial risk of imminent serious harm.

Not yet confirmed: No required written consent form is named in the rules. Use a written form to document it.

17 CSR 6-7.1 and 6-9

Records

Keep adult treatment records at least 5 years after therapy ended, and child records until the child turns 22.

  • Adult evaluation reports: 5 years after completion. Child evaluation reports: until age 22.
  • Except raw and scaled scores, you don't need to keep test data and materials.
  • Supervision records: 5 years after the last supervision.
  • Other laws (HIPAA, insurers) may require longer.

Board policy; 17 CSR 6-4.7

Complaints

Your board doesn't require a complaint notice that we could find.

  • Clients can file with the board using its complaint form.
  • If a complaint comes in, you have 30 days to respond.

Not yet confirmed: Ask the board whether you should tell clients how to complain.

17 CSR Series 4

Practice

Telehealth, recording, AI notes, and reporting in West Virginia

Telehealth consent

  • Use plain-language telehealth consent before the first telehealth session

Recording

West Virginia is a one-party consent state under its general recording law (W. Va. Code 62-1D-3). Whatever the law, get written consent before recording a session or using an AI tool that listens to one.

AI note tools

No state law or board rule specific to AI note tools confirmed as of Oct 2026. Federal HIPAA, state confidentiality law, and board ethics rules still apply.

More in AI scribe consent for therapists.

Your consent should
  • Name the AI tool and what it does (drafts notes from a recording, transcript, or the therapist's summary)
  • Say whether the session is recorded or transcribed, and how long any audio, transcript, and AI data is kept before deletion
  • Client may say no or withdraw at any time without losing care
  • the therapist reviews and signs every note

Reporting abuse

Report suspected child abuse or neglect right away, and no later than 24 hours after you suspect it, to the state Department of Human Services.

  • Call the DoHS child abuse hotline at 1-800-352-6513, which runs 24 hours a day.
  • For serious physical abuse or sexual abuse or assault, also tell the State Police and local law enforcement right away.
  • If you work for an organization, tell the person in charge too. That does not replace your own report.
  • Your duty applies whenever you have reasonable cause to suspect abuse or neglect.

Not yet confirmed: The hotline number is not in the statute text we read, and we did not find a written follow-up rule. Confirm both with the Department of Human Services.

W. Va. Code 49-2-803

The order

The order to do it in

The same steps as anywhere, with West Virginia's rules above plugged in. The full walk-through, with costs and a timeline, is in how to start a private practice.

Your West Virginia checklist, done for youThe free checklist fits every step to your license and West Virginia: your board's rules, your entity steps with filing links, and starter intake forms filled in with West Virginia's requirements.
Get your West Virginia checklist →

Frequently asked questions

Do I need a PLLC to start a private practice in West Virginia?

Not always, but most West Virginia therapists who form an entity use a PLLC (professional LLC). Most therapists form a PLLC (professional LLC). A sole proprietorship needs no state filing, but it doesn't separate your business from your personal assets. Check what your licensing board allows before you file.

How many CE hours do therapists need in West Virginia?

Counselors: Complete 35 hours of continuing education every 2 years. Marriage and family therapists: Complete 35 hours of continuing education every 2 years. Clinical social workers: Complete 30 hours of continuing education every 2 years. Psychologists: Complete 20 hours of board-approved continuing education every 2 years.

How long do I have to keep therapy records in West Virginia?

Counselors: Your board doesn't set a retention period for client records that we could find. Marriage and family therapists: Your board doesn't set a retention period for client records that we could find. Clinical social workers: Your board doesn't set a record retention period that we could find. Psychologists: Keep adult treatment records at least 5 years after therapy ended, and child records until the child turns 22.

Is West Virginia a one-party or all-party consent state for recording sessions?

West Virginia is a one-party consent state under its general recording law (W. Va. Code 62-1D-3). Even so, ethics rules and HIPAA mean you should get your client's written consent before recording any session or using an AI note tool that records.

Can an LPC open a private practice in West Virginia?

The Licensed Professional Counselor (LPC) is West Virginia's full license for counselors, issued by the West Virginia Board of Examiners in Counseling (WVBEC), which licenses both LPCs and LMFTs. The level before it is Provisionally Licensed Professional Counselor (PLPC). On your website and ads: use "Licensed Professional Counselor" or "LPC" in all your ads, announcements and professional documents. Then set up your business (in West Virginia, usually a PLLC, professional LLC) and confirm with the board that nothing else applies to your setup, such as a separate private-practice approval.

Can an LICSW open a private practice in West Virginia?

The Licensed Independent Clinical Social Worker (LICSW) is West Virginia's full license for clinical social workers, issued by the West Virginia Board of Social Work. The level before it is Licensed Graduate Social Worker (LGSW). On your website and ads: use your correct title, Licensed Independent Clinical Social Worker or LICSW, and display your license at your office. Then set up your business (in West Virginia, usually a PLLC, professional LLC) and confirm with the board that nothing else applies to your setup, such as a separate private-practice approval.

What title do LMFTs use on their website in West Virginia?

Use "Licensed Marriage and Family Therapist" or "LMFT" in all your ads, announcements and professional documents. Display your original license certificate and your disclosure statement at your main practice location. Your license number is not required in ads by this rule. Source: 27 CSR 8-13.

Can associates see private-pay clients in West Virginia?

West Virginia's associate and pre-licensed levels include Provisionally Licensed Professional Counselor (PLPC), Provisionally Licensed Marriage and Family Therapist, and Licensed Graduate Social Worker (LGSW). Our research did not confirm whether West Virginia lets associates own a practice, bill in their own name, or see private-pay clients outside a supervisor's practice, so confirm with your board and your supervisor before you set one up.

Which board licenses psychologists in West Virginia?

The West Virginia Board of Examiners of Psychologists. Continuing education: complete 20 hours of board-approved continuing education every 2 years. Renewal: renew your license every 2 years, with your CE documentation, fee and form. Confirm current requirements on the board's site.

Sources

Board rules checked October 25, 2026 from official board, statute, and state filing sites. If something has changed, email [email protected] and we'll update it.

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